Zhong Fei Fei

The new face of Afro-Asian pop culture.

Chinese-Congolese singer and model Winnie Zhong, better known as Zhong Fei Fei, has over 1.6 million followers on China's Sina Weibo social media. Born in China in 1996, she was raised in the DRC until she was five, when the war forced her parents to send her to live with her grandmother in Shanghai. She was 14 when she finally set foot in Kinshasa again, before heading off to the United States to complete a degree in international security at Johns Hopkins University. Once back in China, the woman who dreamed of working for an NGO was selected for a popular reality show, Produce Camp 2020. Her resounding success as the first black mixed-race contestant convinced her that this career offered an opportunity to profoundly influence pop culture, to celebrate her heritage and give exposure to a black and Asian community that was still largely unrepresented. She went on to release a solo hip-hop track, ‘B.U.R.N.’, and became the first Afro-Chinese model to grace the cover of Vogue China, for whom she also produced the first campaign featuring Congolese designs, in the Congo, in 2022. Today, she works for both Chinese labels such as Private Policy and Western labels such as Cartier and Fenty Beauty, and regularly appears on the pages of Vogue China.